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Sexually Transmitted Infection (STI) Awareness – Winnipeg Regional Health Authority

There are many scary stats associated with STI’s, including the fact that they are on the rise in Winnipeg. But we didn’t want to scare youth; we wanted to inspire them to get tested. After all, getting tested is as easy as peeing in a cup. This campaign, which included a unique SMS contest, drove over 10,000 hits to the website in one month. We think that’s pretty impressive for a youth campaign about Chlamydia and gonorrhea.

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