Marijuana and Driving
Drinking and driving is generally seen as taboo among today’s youth. But when it comes to marijuana and driving, many young people see it is as no big deal. Our goal was to reach young males with a simple message: Driving high is seriously stupid. Our Jack-ass style cinema and outdoor campaign drove youth to a website where they could learn about better things to do while high, like watching The Big Lebowski or eating grapes dipped in a mixture of cream cheese and whipped marshmallow – mmmmm.